Why You Need a Google Business Profile For Your Small Business
What is a Google Business Profile
According to Google, Google Business Profile (formerly Google My Business – GMB) is an easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.
Google Business Profile for Your Business
There are numerous reasons why you should have a Google Business Profile listing for your business.
- First, Google is the first place customers turn to when they need information about your business.
- Secondly, your customers will trust Google more if they can easily find what they’re looking for.
- Third, you can increase your business’s visibility by creating a quality, informative profile. This will help you build your brand and keep your customers happy.
Adding a detailed listing to your Google Business Profile helps you create a simple website that will help drive more customers to your business. Make sure you include your keywords, a CTA, frequently asked questions, relevant photos, and contact information. It will make it easy for potential customers to get in touch with you. Moreover, it will also help you engage with your customers in a more direct way. So, don’t delay.
Besides allowing customers to directly contact you, Google Business Profile also allows you to set prices for your products or services.
This lets you provide more information to searchers, which will help you compete better with your competitors. In addition to updating your profile, you’ll want to monitor its performance. A good way to do this is by setting up UTM links (Urchin Tracking Module) in your GMB profile. These links allow you to see where visitors are coming from and what they’re doing.
5 Google Business Profile (Formerly Google My Business) Facts and Statistics
1) Queries Including ‘Near Me’ Have Surged in Recent Years
When people move residences go on vacation, or seek out the best service available It’s normal for them to search on Google to find out the lay of the land, including which restaurants to go to, what to do, and where to purchase. The amount of searches that contain “near me” has increased by over 200% in the past 2 months as per Google’s consumer Insights!
To make the most of this trend, make sure you optimize to optimize your Google Business Profile page listing to make sure it is close to the top of local search page results (SERPs).
2) Over Half of Google Business Profile Interactions Produce Website Visits
If you can convince prospective customers to interact via the information on your Google Business Profile, there’s more than a 50% chance they’ll visit your site. When they’ve visited your website you can persuade customers to purchase and test your products, join an email list, and so on. In-person or online.
Are you looking to get more GBP-based traffic? Read our blog on the pages that must be linked to through your Google profile.
3) 97% of Users Primarily Learn About Local Companies Online
Think of your last experience when you went to a local establishment on your first visit. How did you decide where to go? What made you think that company did the right thing for you? It is likely that you have Googled it.
Even if they drive by businesses while driving to work it is likely that they will check the company’s Google Business Profile profile before making a purchase. The majority of Google users find local businesses online most of them learning about them via GBP panels.
4) 64% of Consumers Have Used Google Business Profiles to Find Contact Information
It’s a fact that Google has long since surpassed its predecessor, the Yellow Pages in providing business information. In actuality, 64% of users utilize the telephone number listings on the Google Business Profile panels to contact local businesses and this figure is likely to increase.
If you don’t have your GBP optimized with a valid phone number and information about your business make sure you do it today and you’re losing out on potential customers!
5) There was an increase of 61% in the number of calls made through Google Business profiles in 2020
In the midst of the Coronavirus pandemic keeping potential customers at home, the most successful companies at the period kept in contact with their customers via phone. Therefore, calls made by Google Business Profiles exploded in 2020.
To create this connection to your customers, you must make it easy for them to reach you. There’s nothing simpler for your customers to do than pressing an address from the GBP Panel and then getting connected.
Creating a Google Business Profile page is essential for a business in any industry. For instance, a website can help you reach a global audience. Secondly, Google MyBusiness can help you increase your revenue by promoting your products and services. If you have a physical location, a Google MyBusiness listing can help you reach potential customers. The website will also list your business on Google Maps, making it visible to prospective customers.
Besides having a Google MyBusiness profile, you should also be aware of the different ways that you can use the site to improve your business’s visibility. For example, you can include a map with directions to your store, if you have a physical location. If you offer online services, you can include reviews on your website. If you offer services and products to a larger audience, you may want to consider a GMB listing for your business.
Lastly, Google Business Profile is vital for your business. It is not enough to simply register on Google. Your customers will still be able to find you. Even if you can’t verify your information, you can still optimize your listing with the right keywords.
Just like any other online presence, a Google Business Profile listing is crucial to a company’s success.
If your business isn’t yet verified, it’s never too late to get started.
Ready to elevate your business’s online presence and drive growth?
Take the first step today by reaching out to Rhema Marketing!
Our expert team specializes in unlocking the power of Google Business Profiles to enhance your visibility, engage with customers, and boost your revenue. Whether you have a physical location or offer services online, we have the strategies to maximize your impact. Don’t miss out on the opportunity to connect with your audience and stand out in the digital landscape.