Local SEO Services in the Philadelphia Area
Local SEO Services are essential if you are a small business owner in Philadelphia, the city of Brotherly Love.
Philly is home to many businesses, both large and small. As a business owner in Philadelphia, you want to make sure your business is visible to potential customers.
That’s why it’s important to invest in Local SEO Services.
Search Engine Optimization improves the visibility of your website in search engine results (SERPs). It involves a number of strategies and techniques, such as keyword research and content optimization, in order to make your website more search engine-friendly.
When used correctly, SEO can help increase your website’s traffic, which in turn, can lead to more customers and revenue.
Local SEO is a form of SEO that focuses on optimizing your website and content for search results near where your business or service area is located geographically. Local SEO can also help you stand out from the competition, as it allows you to target specific areas and neighborhoods in the city. For example, the city of Philadelphia, or even a neighborhood like “Chestnut Hill”.
This is important because it can help you reach local customers more easily.
How Mobile and Location Impact Your Local SEO
Local SEO is becoming increasingly important as more and more searches are conducted on mobile devices.
According to Google, over 50% of all searches now come from mobile devices.
This means that local SEO needs to be optimized for mobile users.
One of the biggest factors that influences search results on mobile devices is location. Google wants to deliver the most relevant results, so it looks at where the searcher is located to determine the closest and most useful matches.
How Location Impacts Search Results
Google uses different signals to identify the searcher’s location, including:
- GPS location from the mobile device
- User’s IP address
- Location set in Google Account preferences
- Previous searches and browsing history
Once Google has an idea of where the searcher is located, it can filter the results accordingly.
For example, if someone searches for “coffee shops” on their phone, Google will prioritize showing coffee shops near the searcher’s current location.
This means that having accurate location information and signals on your website is critical for local SEO.
You want Google to know exactly where your business is located so it can rank your site for relevant searches by users in your geographic area.
Why It’s Important to Optimize for Local SEO on Mobile
Optimizing your website and SEO strategy for mobile and location is critical for several reasons:
- Mobile usage continues to grow. As mentioned earlier, over 50% of all searches now happen on smartphones. This number is only expected to increase over time. If your site isn’t optimized for mobile, you are missing out on connecting with a large and growing segment of searchers.
- Google favors mobile-friendly sites. In addition to using mobile-friendliness as a ranking factor, Google also gives mobile-friendly pages preferential treatment in the search results on mobile devices. Having a non-mobile-friendly site means you could get buried in the rankings.
- Local intent is stronger on mobile. When users search on their phones, especially for something like “coffee shops near me,” they typically have immediate intent to visit a local business. Your website needs to be optimized to connect with these high-intent local searches.
- Mobile SERPs favor map packs. The first thing people often see in local search results on mobile is the map pack listing relevant local businesses. You want your business to be prominently displayed here to drive calls, clicks, and visits from mobile searchers.
- Competitors are optimizing for mobile. If you ignore mobile and local optimization while your competitors are focusing on it, they could gain an advantage in attracting valuable local mobile searchers. You can’t afford to fall behind in these areas.
The bottom line is that mobile usage is significant (and growing), and mobile optimization needs to be a top priority for your local SEO strategy.
By making your site mobile-friendly, using location signals, and optimizing for local mobile searches, you can connect with customers who are looking for businesses like yours in their area.
Discover affordable SEO services to improve your online presence.
Want to boost your business’s online presence and attract more local customers? Look no further! We offer custom local SEO packages tailored to your unique business needs.
Our team can help with all sorts of things like creating engaging content, improving your website’s technical and developmental aspects, and even franchise SEO.
Don’t settle for a one-size-fits-all approach to SEO. Let us craft a custom package that’s just right for your business. Contact us now for a consultation and personalized quote. We can’t wait to help your business succeed!