AWeber is the better solution for small businesses
Aweber is a complete email marketing solution that can help a business stand out from its competition.
With 20 years of proven success and more than one million customers worldwide, AWeber is an easy-to-use email marketing solution and email design tool.
I began marketing online in 2009 and at that time Aweber was email software recommended by all the “gurus”. So, I’m a long time user of the software. And even though I have used various email marketing tools, AWeber is one tool I find myself using most frequently. AWeber helps me manage my campaigns, design landing pages, and send newsletters.
One of the many benefits of AWeber is that businesses of all sizes can use it. However, it is most suitable for small to mid-sized companies. The tool provides you with just the right number of features as needed without too many bells and whistles.
I send automated emails, segment my contacts and run targeted campaigns effectively, tag subscribers, and designed custom emails using the easy drag-and-drop interface. The platform also provides a range of free stock images handy, which makes the entire process even effortless.
Why You Need to Focus on Email Marketing
In the age of social media, it seems like email marketing is not as important as it used to be. In reality, email marketing is still the most effective form of outreach for businesses.
This is because people are checking their emails more often than they are checking social media posts. And when they do check their emails, they have a better chance of paying attention to what you have to say in your email versus a post on their feed that might just scroll past.
We should not underestimate how powerful email marketing can be in today’s world. Email marketing allows us to connect with our customers in a way that other channels can’t replicate – and it has been this way for decades now.
How Email Marketing Can Help You Achieve Your Goals Faster
Email marketing is one of the oldest and most enduring forms of marketing. It has been a crucial part of many organizations’ marketing efforts for over two decades. In fact, the Interactive Advertising Bureau reported that email accounted for 95% of all digital advertising revenue in 2017.
A study by Radicati Group found that nearly half (49%) of US firms use email to promote their products, with 83% saying they plan to do so within the next 12 months.
The Best Email Marketing Software Tools in the Industry
The world of email marketing has changed a lot in recent years. The introduction of AI has changed the way that marketers communicate with their prospects and customers, as well as how they generate leads and manage their email lists.
As I am recommending Aweber, below is a comparison of Aweber Free to MailChimp’s Free version.
Based on my years of experience with email marketing tools, and especially this one, and considering the quality of services it provides, AWeber scores 4.0 on 5.
If you want to invest in email marketing and make your brand reach out to a broader set of audiences, then AWeber must be on your list. You can try out the software for free here.