Google: This update means Gmail is now these four things in one

August 14, 2020

Google: This update means Gmail is now these four things in one

Google has started rolling out a new Gmail experience on the web and, for now, just Android that aims to turn Gmail into an integrated workspace for video meetings, chat, and sharing files.

The way Google sees things, Gmail now consists of four separate components, made up of Mail, Rooms, Chat and Meet. The last two components are Google’s answers to rivals like Zoom video conferencing, Slack chat, and the Microsoft Teams collaboration space.

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Microsoft has been racing to improve Teams chat and video conferencing features to better support remote working and classrooms during the global pandemic, such as support for 49 faces on a screen, which is rolling out now.

SEE: Research: How 5G will transform business (TechRepublic download)

For Google, using Gmail seems to be the logical platform to promote Rooms, Chat and Meet at a time when remote working is likely to remain the norm for many office workers in the foreseeable future.

Google is rolling out the new integrated Gmail experience to G Suite users on the web and Android now. The new format is also coming to Apple iOS devices but Google hasn’t revealed a timeline.

“With this launch, you’ll also be able to open and co-edit a document with your team without leaving Gmail. This will make it easier for you to collaborate directly within the context of where you’re doing your work at that moment,” Google said in blogpost.

Google promises Gmail Mail will remain the same familiar service that people know, while Chat (formerly Hangouts) is for sending messages to individuals and groups. Rooms offer “spaces that include shared chat, files, and tasks to help groups more easily work on projects.” Meet, meanwhile, is Google’s answer to Zoom.

Additionally, the update will let workers open and collaborate on a document without leaving Gmail, helping make Gmail the single workspace for employees at G Suite customers.

Google recently announced 11 new security features coming to Gmail, Chat, and Meet.

Google Meet hosts are, for example, gaining more control over who can ‘knock’ to join a meeting and an ‘advanced safety lock’ that allows the host to decide how others can join a meeting, for example, via a calendar invite or phone. Chat in Gmail is also gaining Gmail’s phishing protection.

According to Google, the main benefits of integrating Gmail with chat, video, and workspaces are to reduce the need to switch between apps, improving collaboration, and the ability to search emails and chats from one place.

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Bob Coleman

Bob Coleman

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Bob Coleman is the founder of Rhema Marketing, LLC, a Philadelphia-based digital marketing consultancy specializing in local SEO and Google Business Profile optimization. Since 2009, he has helped small service businesses increase visibility, generate qualified leads, and convert search traffic into real revenue. Bob works directly with business owners to simplify digital marketing—focusing on practical strategies that drive calls, bookings, and measurable growth, not vanity metrics.

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