You’ve heard about Instagram. You’re already on the app and using it to grow your business. You’ve seen some good results—maybe your mailing list is slowly increasing or you’ve sold more products thanks to your Instagram posts.

Now, you’re wondering about Instagram Ads. You’ve heard they can be an effective way to boost your ROI but you’re not sure if they’re right for you. Here are a few benefits of experimenting with paid Instagram ads…

Higher Engagement

Other social media networks typically see a return of less than 1% engagement on their platform. That means if you post an ad to Facebook or Twitter, you can expect to see less than 1 out of every 100 viewers to like, share, or favorite it. That means in order to make money off your ad, you have to get it seen by tens of thousands of people.

However, with Instagram, the engagement rate is just over 4%. That means for every 100 people who see your ad, 4 will like, comment, or share it with a friend. Therefore, you’ll spend less money on your Instagram ads while getting a better value.

See Social Media Marketing

Instagram Ads Get More Attention

On platforms like Twitter and Facebook, many people are using a desktop device to browse the site. Ads are smaller and not as easily observed and in fact, many computer users now have ad-blocking software.

However, Instagram has a devoted following of users who prefer the mobile app. Since a smart device screen is much smaller, your ad will appear directly in a person’s feed, making it more likely that they see it and engage with your brand.

Get the Best of Both Worlds

Since Instagram and Facebook are connected, it’s easier to target the right audience when you create Instagram ads. That’s because you have access to all of the analytics and insights from both social networks.

With so much data at your fingertips, you’ll be able to target users more accurately, who are most interested in your products or services. You’ll also be able to see in-depth metrics about how your ad is performing so you can tweak or adjust it as needed to get the results you want.

How to Create an Instagram Ads Funnel

Instagram ads expert Susan Wenograd shows you how to leverage the power of ads to keep people on the platform and remarket to them in the future.

Leave your questions or comments below.